I could’ve shared this in last week’s blog, but I know that there’s quite a lot of important information to take in. If you haven’t read last week’s blog, I suggest doing so as it will help you understand brand as a person, brand as an organisation and brand as a symbol.

I did say that I would help you understand this more, by sharing Jerome Schofield cc insurance broker’s (JSib’s) aspects with you as an example.

Let’s do this!

JSib as a person

JSib is honest, impartial and influential.  As a person, JSib is easily respectable as he holds himself in high-esteem understanding that the respects he gives partners, employees and clients and even his self-respect is worthy. In return, JSib is respected by the community and the insurance industry. It’s not only through respect that he is respected, but also because JSib is a knowledgable individual and is even more so within the insurance industry.

Another important quality JSib holds is his business-know-how. This quality finds opportunities, and the knowledge and wisdom he has in dealing with these possibilities makes him successful. More so, the skill of being business-minded allows JSib to grow through good business stewardship. These qualities encourage healthy, personal relationship with clients and partners that stretch beyond the topic of insurance.

Amongst clients, JSib is known as the know-how; the intelligent, the one with wisdom, thus being an advisor. JSib has a great responsibility of influencing ethically, which comes naturally to him as he’s honest to the core. And being an advisor of ethical influence, he has earned a deep level of trust with clients, employees and partners.

The reason it’s important to know your brand as a person is:

1. It helps you understand the type of person you’d like to employ. You’ll learn what qualities and what personalties to look for in suitable candidates, and if the candidate is right for the brand.
2. It helps you stretch out your brand’s personality and really discover who it is. The more you’ve distinguished and the more certain you are about your brand, the better.
3. It helps you understand the kind of clients you want and the market you should target.

JSib as an organisation

Through the use of a brokerage, JSib strives to bring impartiality and honesty back to the business world and back to the community. With the purpose of humanising before monetising, the organisation helps businesses and individuals restore and normalise in the case of an accident. The organisation ensures clients receive their highest pay-out as agreed in the policy. This pay-out is the means to a secure future.

Looking at your brand as an organisation helps you decided on the image and even the products ans services of your company.

JSib as a symbol

To JSib’s clients and the community, they’re a symbol of assurance, and with assurance comes peace and security. Security in knowing all is well. Such things empower bold, fearless and great business decisions helping companies expand.

Now that we have the whole tree, I’ll share about the fruit (products/services) of a company next week.

Written by Candice Leigh King