Many years ago, or to be more precise, in the 1940s, John Schofield discovered that there was a cycle of tragedy occurring that would cause major setbacks in businesses, and quite simply he didn’t enjoy seeing individuals suffering as greatly as they were especially after paying a monthly premium. He realised that by launching himself as a specialised independent insurance broker, he could deliver a service that would change the outcome of a catastrophe.
For 30 years he worked as a specialised insurance broker in Durban. He worked for various insurance broker companies until he gained the knowledge and experience needed in order to establish his own brokerage.
In 1974, with the encouragement from his clients, John took the risk and established John Schofield (Pty) Ltd. The small brokerage took off first handling commercial and industrial insurance, but soon expanded into other specialised insurance fields.
It was only 9 years after (in 1983), that John’s oldest son realised that the purpose of his father’s company was impacting the business world. Jerome became an eager employee lapping up every bit of knowledge, understanding and insight needed in order to continue the legacy of honesty.
With John’s health failing, he sold the majority of the brokerage to outside interests, and in 1985 he passed away.
When Jerome realised that the company was no longer driven by its original intentions, he left in order to remain true to himself, and continue with the original purpose of the brokerage.
Jerome re-established the company’s intentions and turned the business into what its known for today—assurance. And with assurance comes peace and security; security in knowing all is well.
The new firm was officially launched as Jerome Schofield cc Insurance Brokers or JSib in 1990 with the purpose of bringing impartiality, honesty and integrity back to the business world.
After being founded on the idea of having a normal business day even after devastation occurs, JSib has become Durban’s leading brokerage in honesty, nobility and insurance-know-how and it has grown more than 30 times in its initial size. JSib continues transparent and sound business practices when dealing with various specialised insurance types such as: marine insurance, business and commercial insurance, contractor’s insurance, engineering insurance and public liability insurance. The company has brokers who can operate in Durban, Johannesburg, Cape Town and other smaller cities/towns in South Africa.